Smart Travel Trends from WBENC 2025

I just touched down in New Orleans, and there’s no other way to say it—WBENC 2025 is buzzing with energy. The theme this year is ACCELERATE, and from the moment I walked into the convention center, that spirit was everywhere.

As a proud women-owned brand featured in the Macy’s booth and the Women-Owned Pop-Up, I’m so excited to be here representing Ms. Jetsetter alongside other amazing businesses that are making serious moves.

What We’re Seeing: Smarter, Sleeker Travel

One thing is clear—women are traveling more, doing more, and demanding more from the products they bring along for the ride. And buyers are paying attention.

Here are a few trends I’m seeing (and loving!): Organization that feels elevated – no more digging for earrings or tangled cords, multi-use travel kits that go from day to night without missing a beat, bold colors + smart design that work hard and look great doing it, and effortless functionality for women juggling carry-ons, meetings, and moments of self-care.

That’s exactly what inspired me to launch Ms. Jetsetter in the first place—because I wanted products that could keep up with real life, real travel, and real women.

It’s a Full-Circle Moment

Standing here at WBENC, surrounded by powerhouse women and industry leaders, I can’t help but reflect on how far we’ve come—and how far we’re going. What started as a solution to my own packing frustration has become a brand that’s helping women show up feeling more organized, more confident, and more in control (even when they’re running to catch a flight).

If you're here this week, please stop by and say hi! I’ll be at the Pop-Up and the Macy’s booth, sharing our latest collections and connecting with fellow entrepreneurs and retail buyers who believe in the power of women-owned innovation.

Let’s Keep the Momentum Going

Whether you’re traveling for work, fun, or a little of both, you deserve tools that work as hard as you do. That’s what Ms. Jetsetter is all about.

Thanks for being part of the journey—this is just the beginning.
                                                                                                                                  -Tracey